To capture the minds of players, it is not enough for an online betting operator to simply offer bets, a long-term trust strategy is required. Ads restrictions are particularly strict in India, so MelBet sports betting has made an unusual move, it appointed the famous actress Monami Ghosh as its brand ambassador. Ghosh has built a solid media reputation over her more than ten-year career in film, television series, and television. Her participation helps MelBet not only sell its product but also strengthen its image in the culture.
History
Ambassador campaigns in betting began with the signing of athletes, especially famous cricketers. However, growing regulatory pressure in India has led to the emergence of “alternative” ambassadors, they are media personalities, actors, and cultural icons. MelBet became one of the first international platforms to choose an actress from regional cinema. What Monami Ghosh brings to MelBet:
Her recognition comes from decades of working in the Bengali film and TV industry, with key roles in series like Irabotir Chupkotha, Binni Dhaner Khoi, and movies like Bhooter Bhabishyat and Bela Seshe.
Regional appeal, her strong connection to East India makes her an effective entry point for MelBet into this region;
Social resonance, her presence helps the brand attract attention not from the “world of betting” but from the cultural agenda;
Participation in the MelBet Night Show, Ghosh will be the central figure in this new entertainment project on the platform, and brings the brand closer to viewers through the show format.
Daily Activity
Ghosh's ambassadorial role is not limited to advertising. That is what she does:
Appear Regularly in video content (advertisements, shows, teasers);
Creates some activity on social media with announcements of promotions, bonuses, and gaming events;
Participate in online and offline marketing events;
Maintain personal content that resonates with the audience's issues and preferences.
This allows MelBet to maintain a conscious brand presence and build an ongoing dialogue with players.
Digital Strategy
MelBet uses three important digital formats:
Show. MelBet Night Show with Ghosh offers an entertaining format that does not overload viewers with bets but attracts their attention;
Social interaction. Stories, live broadcasts, fans' reactions to her appearance;
Video sessions with bonuses. Her face is associated with promotions, which makes them more noticeable.
Service Client MelBet
MelBet customer support is available 24/7 by live chat, email, and phone. Users from India get help in Hindi and English from the support team. Live chat replies usually take a few minutes, while email responses may take several hours. Here are the contacts:
Live Chat;
Email: info-en@melbet.com;
Phone: +442038077601;
Feedback form.
Support agents are available at any time of the day or night. They are ready to help Tanzanian players with questions about the site and its services. If you have an urgent situation, use Live Chat.
Potential Risks and How to Avoid Them
Every person has risks of changes in personal reputation (scandals, negative incidents) and inappropriate presentation of material, which may cause criticism.
MelBet minimizes this, as it chooses artists with a clean image and a carefully thought-out marketing strategy.
How Ambassador Effectiveness is Measured
To see that the participation of a famous personality brings real benefits to the brand, the company evaluates the results based on a number of indicators. For MelBet, the key metrics are:
Growth in registrations. MelBet attracts ambassadors and counts the number of new users who came to the platform;
Increased engagement. The developers track video views with the ambassador, likes and comments on social media, and clicks on promotional links;
Regional influence. MelBet takes into account how much its presence has increased in the region where the ambassador has the strongest audience, in the case of Monami Ghosh, it is West Bengal;
Image indicators. Special bots monitor news and reviews to understand how the brand's reputation has changed since the launch of the campaign;
Effectiveness of special projects. What is actual for MelBet Night Show, these are the popularity of the episode, the number of viewers, and discussions.
These data show that an ambassador is not just a face in an advertisement but a tool whose work is evaluated as strictly as any business process.
Conclusion
The appointment of Monami Ghosh is a strategic tool for MelBet to become a part of Indian market. Her reputation, show activities, and synergy with culture allow the brand to be not just a betting site but a recognizable and respected player in the industry.
Thus, the role of an ambassador is not just a brand face but the foundation for lasting trust that connects the product and the audience through emotional and cultural threads.
