Abstract: Housing
remains one of the most key necessities to man therefore improved measures and
strategies should be taken towards adequate provision. An integral way to
achieve improved housing supply is through Corporate Social Responsibility
(CSR) which ensures that determinants (drivers and barriers) to effective CSR
application are taken into consideration in housing project delivery. The aim
of the study was to explore the determinants to effective CSR application in
housing projects. The objectives of the study were to: examine drivers to
effective CSR application in housing projects; identify barriers to effective
CSR application; determine the most potent drivers to effective CSR application
in housing projects as well as the highest ranked barriers and establish the
impact if the determinants on projects.
This study collated drivers and barriers to effective CSR application
from past literature and afterwards sampled opinion of professionals in four
housing development projects in Abuja, Nigeria so as to determine the
potentials and risks of these determinants. The study employed the descriptive
research design, quantitative design method, case study research strategy,
cross-sectional time horizon and multi-stage sampling technique. The data analysis
tools adopted include Mean Rating and Kruskal Wallis Test. The study found key
drivers to be: Commitment from key stakeholders; sufficient resources and
Well-defined CSR alternatives. The top ranked barriers were: shareholders
resistance to CSR; Improper budget and Inadequate human resources. The study
recommends that information on the ranking of these determinants will inform
project stakeholders on importance of their adoption during the course of
executing housing projects to address challenges. It is intended that going
forward, the extent of impact of the determinants can be further investigated
to determine impact on project performance.
Keywords: Housing
Project, Corporate Social Responsibility, Determinants, Drivers, Barriers.