Abstract: This research paper studies the peculiarity of misinformation spread through memes in the digital age. Memes, as a prevailing online correspondence type, can quickly shape public discernment and scatter data. In any case, this power likewise makes them defenseless to abuse for spreading misinformation. Through a case study approach, this paper examines certain instances of misinformation-bearing memes, especially the COVID-19 vaccine, analyzing their content and implications for media literacy and information integrity. This paper will represent how they chose memes to broaden misinformation implanted in meme culture.
Keywords: Viral memes, Internet memes, Misinformation in digital age