More than half a million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
How do you create a store brand?
How to Build a Brand Story
Determine Your Why. When beginning your brand story, always start with the why behind what you do. ...
Understand Your Product. ...
Understand Your Audience. ...
Be Consistent. ...
Have an Authentic Brand Story. ...
Document Your Brand Story. ...
TOMS. ...
Burt's Bees.
Originally published: October 10, 2017
Author: Donald Miller