Sell Like Crazy: How To Get As Many Clients, Customers and Sales As You Can Possibly Handle

In this book, I’m going to tell you things you won’t hear anywhere else. The methods I divulge in the following pages are highly controversial. Not because they’re untrue. It’s because they are truer than anything else you’ve likely ever been taught about sales and marketing. What you’ll discover in this book is going to change everything for you, and especially the way you think about business and your income. You see, after working with thousands of business owners and entrepreneurs, I’ve realised most business owners don’t really understand the business they are in. What I mean is the baker thinks they are in the baking business, the builder thinks they are in the building business, and the dentist thinks they are in the dentistry business. When in fact they are not.

They are in the business of selling those particular products and services. You bake bread. You build homes. You fill cavities. This part of your business, the product or service, is likely the reason you got started in business, and it’s easy to get wrapped up in this kind of thinking: ‘I’m a builder, so I must spend my time building homes’. The fact is, most of the business owner’s time should be spent on the real business that every business owner is in – selling. As a business owner, selling should be your number one priority – and you must act accordingly. This means spending the bulk of your time on marketing and sales-related activities – or as I call them, revenue-producing activities.