Understanding Branding Factors and Tourist Perceptions: A Study on Bangladesh Tourism Industry

Abstract: Bangladesh is one of the topmost favorite tourism-friendly countries in the South Asian region. Bangladesh has significant prosperity in the tourism industry. This study conducted to know the tourist perception and the obstacle of them with some indicators such as food availability, historical places, shopping facilities, safety, and security. As a sample of the study 50 tourist has been taken and among them 20 tourists were international and others were local. Data has been collected by the convenience sample technique and survey technique. The analysis found most of the tourists are satisfied with Bangladesh's tourism management. Although, they have indicated crucial factors with their response to improve Bangladesh's tourism industry economically. 

Key Words: Tourism Industry, Bangladesh, Tourist, Tourist Satisfaction, Tourism Friendly.