White hat SEO practitioners use various terminologies to describe it: “Native advertising, Online PR & Press releases, Link building for SEO agencies, Blogger outreach & blog writing services, Influencer outreach, etc”. The most desired outcome is improved online visibility and quality efforts that avoid any Google penalties.
The purpose of leveraging combined guest posts and influencer marketing is twofold:
To build stable, predictable referral traffic from good sources
Significantly improve rankings from both Google and Bing
Any smart PR campaign is therefore not blatantly aimed at manipulating search results: This is merely a by-product of successful tactics.
Benefit from highly skilled writers with English as a first language for all your content marketing: Google is focusing heavily on prioritizing authentic content and applying penalties to automated, computer-generated news and content. This is where the Sitetrail team makes a qualitative difference for our clients.
Our content and digital PR work are like money in the bank!
With online PR there are three essential ingredients you need to be Google-friendly:
Influential industry journalists and bloggers
Relevant, trusted authority websites with good metrics
Carefully crafted content with contextual, non-spammy links
Real journalism and earned links from quality sources:
Our press engine connects you to important journalists, bloggers, and great publishing sites – and, the process is 100% managed. Included are top news sites, industry sites, and highly authoritative web resources.
Send your press released to
blog@icrrd.com